Experience

Marketing & PR Consulting

From emerging enterprises to billion-dollar businesses, I provide ongoing communications strategy and solutions, from concept to completion, to growth-minded companies and individuals entrusting part or all of their marketing, PR, and advertising function to a highly relational, stakeholder-level partner. I promote B2B and B2C clients in local to international geographies from a variety of industries, including staffing, workplace assessments, human resources, health care, manufacturing, real estate, publishing, printing, and more.

I Help Organizations & Individual Entrepreneurs:

• Increase current and new business by creating and implementing multichannel marketing and PR plans.
• Significantly and efficiently raise awareness of their products and services to their customers and prospects.
• Creatively and effectively discover and communicate their selling points of differentiation across platforms.
• Establish their business as an industry frontrunner and give rise to the stories of their success and innovation.
• Optimize their websites to rank organically on page 1 of search results for critical keywords, with high CTRs.
• Ensure their social media strategy and content improves business sentiment and drives engagement and conversions.
• Procure and expertly manage hundreds of earned/non-paid news stories and editorial for print, broadcast, and web.
• Create community service events and identify sponsorship options for corporate giveback and philanthropy.
• Craft winning nominations for dozens of prestigious regional and national business and industry awards.
• Develop strategies and content to improve internal communication and leader-employee relationships.
• Transform crisis into opportunity for authentic, transparent communication and reputation turnaround.