Marketing & PR Services
Communications Consulting & Production
From marketing and PR strategy and execution to branding, web development, and all forms of digital and print content and design, I've operated as a full-service, award-winning communications consultancy based in Cleveland since 2002. Prior to forming my practice, I spent 15 years building and leading corporate marketing teams for local to national enterprises headquartered in the Cleveland and Chicago areas.
Marketing and PR clients typically enlist me to appraise and/or formulate their overall communications strategy and message, and make recommendations to improve engagement, conversions, reputation, and returns. The process usually begins with the evaluation and creation of the content, design, and user experience on major public-facing communication platforms such as the web and social media. It also extends to digital and print marketing, advertising, and PR.
Often I act as the client's Chief Marketing Officer or exclusive marketing resource. Other times, I work hand-in-hand with internal marketing teams and their external agencies. I also partner with company executives and HR leaders to assess the health of their internal communications and employee and stakeholder relations.
Marketing Strategy
& Planning
Brand Identity
& Management
Make a memorable mark with consistent design and content that integrates and elevates your image.
Content Development & Editing
Handcraft compelling words to describe who you are, what you offer, and why it matters.
Graphic Design
& Direction
Illustrate a personalized look and feel for your brand that draws attention and loyal clients.
Website Design
& Development
Create, publish, and manage your online presence to increase traffic and new business conversions.
Search Engine Optimization
Prime your web pages to rank high organically for keyword searches used by your target audience.
Search Engine Marketing
Master paid online ad campaigns and content that converts more website visitors to customers.
Social Media
Marketing
Post engaging organic and paid content that builds your reputation, followers, and business.
Media & Public Relations
Develop positive news media relationships and stories that enhance awareness and perception.
Print & Digital Advertising
Write and design high-quality, multichannel ad content that reaches prospects and clients.
Database
Marketing
Gain subscribers and revenue from meaningful one-to-one print and digital communication.
Special Events Production
Imagine and implement all the on-budget details of an epic private or public celebration.
Community Service Programs
Establish an annual, purposeful plan for serving and giving back to your neighborhoods.
Awards Marketing
& Promotion
Create winning applications and publicize performance honors that attract employees and clients.
HR & Internal Communications
Author handbooks, surveys, reviews, and messages that improve employee sentiment and retention.
MARKETING CLIENTS
From local start-ups to international, multimillion-dollar entities, most of my corporate clients are small to middle-market organizations. Many are serving national audiences and widely recognized brands. I also team with individual entrepreneurs motivated to break away from the ordinary.
MARKETING PORTFOLIO
I've gathered my favorite marketing, PR, and advertising productions for by-request showings. My portfolio represents more than 35 years of award-winning content, design, and promotions. When you schedule a free marketing or PR consultation with me, it includes a presentation of my work.
