Positions & Companies

Vice President of Communications | The Reserves Network

Cleveland, Ohio | 1991-2001

Founded in 1984, The Reserves Network is one of the largest and most celebrated private staffing companies in the U.S., with more than 40 locations in 12 states. 

• Contributed actively as an executive and shareholder to corporate-wide strategic direction, as well as to aggressive sales, net income, branch and services expansion, and other performance objectives.

• Spearheaded $1M marketing, advertising, and media relations program to support 25% average annual sales growth for four business units and then 40 locations in eight states. 

• Formulated multimedia communications approach to significantly increase market awareness and cultivate new business in all territories, some with as many as 200 local competitors.

• Managed and coached internal marketing/PR team and ad agency to develop communication products that influenced the annual recruitment and retention of 20,000 temporary employees and 2,500 clients.

• Devised research and branding strategies that successfully guided the company’s marketing effort through the acquisition and name-change of ten staffing services.

• Directed content and design for communications such as sales brochures, web and e-marketing, business proposals, direct mail, print, radio, and TV ads, news releases, and staff publications.

• Authored and designed major communications, including strategic marketing plans, e-commerce strategies, client surveys, advertising, news and human-interest stories, and video scripts. 

• Pioneered nationally awarded media relations program that resulted in an annual average of 150 free editorial exposures via local, national, and international print and broadcast news vehicles.

• Created and personally participated in or published more than 200 non-paid print, radio, and TV interviews/stories, and initiated more than 1,000 free news opportunities during ten-year tenure. 

• Other positions held: Vice President of Advertising/PR (1/98-1/99); Director of Advertising/PR (7/95-1/98); Advertising/PR Manager (11/92-7/95); Advertising/PR Coordinator (1/91-11/92).