Positions & Companies

Director of Marketing | ERC

Cleveland, Ohio | 2018-2020 

Founded in 1920, ERC helps organizations build better workplaces by providing thought leadership, data, and HR solutions that solve business challenges.

• Selected from a large candidate pool to restore dedicated senior leadership to marketing communications department.
• Determined marketing strategy and plan for the company's three brands and multiple HR product and service lines.
• Oversaw staff of six associates and interns responsible for all marketing content and design, and HR research and surveys.
• Served on leadership and management teams to contribute to overall business direction and HR and operations practices.
• Created and executed advertising, PR, and marketing plans for ERChealth, the company's health insurance entity.
• Developed and oversaw advertising, PR, and marketing plans for NorthCoast 99, an acclaimed top workplaces award.
• Edited and art-directed a high volume of marketing communications published via multiple digital and print channels.
• Authored select, high-profile external communications for three ERC brands on various marketing platforms.
• Led internal team and external agency in major data migration from Microsoft Dynamics CRM and CMS to HubSpot.
• Managed media relationships, prepped executives for interviews, and crafted responses to journalist story questions.
• Assessed team performance and coached associates toward greater productivity, leadership, and job satisfaction.