Positions & Companies

Vice President of Marketing | Wonderlic

Chicago, IL | 2001-2002

Founded in 1937, Wonderlic is a worldwide leader in predictive personality, cognitive ability, and skills assessments that help organizations unlock their people potential.

• Recruited to revive national marketing and PR effort by bringing program to a higher level of professionalism, creativity, and performance.
• Contributed regularly as an executive board member to the company’s vision and strategic direction, as well as to its operations, and human resource policies and procedures.
• Spearheaded the company’s most formalized plan for ongoing client communication, achieved through web, digital, and print marketing, and advertising and media relations.
• Reduced budget by approximately 50% and saved an additional 30% on projections, while increasing the frequency and quality of communication with clients and prospects.
• Developed content and design for annual catalog, PowerPoint presentations, business proposals, sales sheets, print advertising, news releases, web and e-marketing, and other communications.
• Crafted company’s e-commerce plans, and authored and art-directed the redesign of www.wonderlic.com, resulting in a 54% increase in site traffic and a 32% increase in web sales.
• Fashioned and helped determine strategic direction of presentations for major national accounts such as Monster.com, BP Oil, Denny’s, Chick-fil-A, Ramada, ADP, Albertson’s, and TruGreen.
• Assessed new product acquisitions, licensing agreements, and formation of marketing partnerships and channels with related personality testing and human resource businesses.
• Constructed news releases and managed key media inquiries, including U.S. News & World Report, Sports Illustrated, The Los Angeles Times, and HR, Workforce, and Training magazines.