Positions & Companies
Vice President of Communications | The Reserves Network
Cleveland, Ohio | 1991-2001
Founded in 1984, The Reserves Network is one of the largest and most celebrated private staffing companies in the U.S., with more than 40 locations in 12 states.
- Contributed actively as an executive and shareholder to corporate-wide strategic direction, as well as to aggressive sales, net income, branch and services expansion, and other performance objectives.
- Spearheaded $1M marketing, advertising, and media relations program to support 25% average annual sales growth for four business units and then 40 locations in eight states.
- Formulated multimedia communications approach to significantly increase market awareness and cultivate new business in all territories, some with as many as 200 local competitors.
- Managed and coached internal marketing/PR team and ad agency to develop communication products that influenced the annual recruitment and retention of 20,000 temporary employees and 2,500 clients.
- Devised research and branding strategies that successfully guided the company’s marketing effort through the acquisition and name-change of ten staffing services.
- Directed content and design for communications such as sales brochures, web and e-marketing, business proposals, direct mail, print, radio, and TV ads, news releases, and staff publications.
- Authored and designed major communications, including strategic marketing plans, e-commerce strategies, client surveys, advertising, news and human-interest stories, and video scripts.
- Pioneered nationally awarded media relations program that resulted in an annual average of 150 free editorial exposures via local, national, and international print and broadcast news vehicles.
- Created and personally participated in or published more than 200 non-paid print, radio, and TV interviews/stories, and initiated more than 1,000 free news opportunities during ten-year tenure.
- Other positions held: Vice President of Advertising/PR (1/98-1/99); Director of Advertising/PR (7/95-1/98); Advertising/PR Manager (11/92-7/95); Advertising/PR Coordinator (1/91-11/92).
BACKGROUND
Learn about my areas of expertise as a marketing and PR consultant and top producer. Get information about my career, relationship, life, and spiritual coaching philosophy. Gain insights into my education and training, technical skills, and the causes and organizations I care about.
EXPERIENCE
Here I share the details of the employers and clients I've served in top leadership and shareholder roles. I've raised the visibility and authority of industry pioneers in staffing, workplace assessments, human resources, health care, manufacturing, real estate, publishing, printing, and more.
RECOGNITION
I love calling well-deserved attention to the significant accomplishments of my clients and employers by applying for and winning many prestigious business awards. Along the way, I've also been personally recognized for my achievements in marketing, PR, and media over the years.
